Your slogan says a lot about your brand. Writing a great, unforgettable, and effective slogan can be tricky. Writing a great, unforgettable, and effective slogan can be tricky, and there is a RIGHT way and a WRONG way to do this. Here’s a list of the ways.

The Right Way: Be honest.
The Wrong Way: But don’t undersell.
“Honesty is the best policy.” However, don’t be afraid to add that spark that makes you stand out.
Example of an honest slogan – M&M: “Melts in Your Mouth, Not in Your Hands”

The Right Way: Be funny.
The Wrong Way: But don’t be a comedian.
People love light hearted witty humor, it makes brands into personalities.
Example of a funny slogan – Meow Mix: “Tastes So Good, Cats Ask for It by Name”

The Right Way: Be short.
The Wrong Way: But don’t be vague.
Example of a short slogan – Apple: “Think different”

The Right Way: Be poetic.
The Wrong Way: But don’t be dramatic.
Example of a poetic slogan – Jaguar: “Grace. Space. Pace.”

The Right Way: Be consistent with the logo.
The Wrong Way: But don’t be afraid to get creative.
Write your slogan in creative way that also goes well with the design.
Example of a consistent slogan – Nintendo 64: “Get N or get out.”

The Right Way: Be fluid.
The Wrong Way: But don’t be fickle.
Example of a fluid slogan – Nike: “Just do it.”