Previously, people used to surf through the Yellow Pages to learn about the available shops that serve their requirements. Nowadays, people use Google search to find out more about the reachable businesses that could provide them with their product or service need. Once they type down keywords referring to the industry or business category they’re looking for, google generates relevant search results of websites matching the keywords. Ideally, Google doesn’t classify websites based on how big the size of the actual business is in reality but rather on the ranking of the website in Google search algorithms allowing everyone to have exposure on the web.
4 reasons why it is essential for small businesses to have websites:
- Opportunity to grow on a global scope:
Your local store is accessible by your local community, while your online website is accessible to any web user. This fact implies that your online presence has a global scale. People all over the world can find out about your business, check your latest products, learn about your promotion and offers and read about how you established your business, not only that, but through an e-commerce website you’ll also be able to sell your products and services globally.
- Reaching a large market scale:
Your business is probably still considered small because of its limited customers who have heard about you either because it happened that they passed through your store or through a friend of them did so. Either ways, you’re limiting your customers and your potential customers. While through your website and of course social media, anyone anywhere searching for products you sell will be able to locate you.
- Cost effective way to advertise your company:
Your website is the digital representation of your business put in shape in terms of web design, content and pictures. It’s like your online brochure detailing all your activities, products and services, contact information, latest offers etc… This implies that you can promote your business and market your offerings through your website and guess what? All this is for free. Websites has become yet another important marketing element to attract potential and new customers.
- Building credibility:
Your website increases your company’s perceived value in the eyes of its customer, it gives it more worth and credibility. Customers classify companies with well-structured, high quality, professional websites as being successful and people like trust such companies.
Greynab is a creative digital marketing agency with core skills in Branding, Digital and Design. We are based in Beirut and our team consists of experts who are the finest in their fields. Greynab offers a one stop shop that will ensure complete satisfaction. Our agency backed up by a dedicated and creative team covers all your digital marketing needs under one roof. We are a team of intelligent forward thinking professionals, driven by innovation and love for creativity. Our core services are website development, E-Commerce, Social media, reputation management, SEO, product launching, branding concept creation and many more
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